Product · Strategy · MBA Candidate

Building products and brands from zero, then proving it with the numbers.

I'm Aagrah, an MBA candidate at Masters' Union pursuing Product, Strategy, and Growth roles. I've shipped an AI recommendation app to 15K+ customers, built a D2C brand to ₹12L ARR, and spent a year inside Walmart-scale delivery at TCS.

View selected work

Ventures & Products

Things I've built and shipped

Real businesses and products, not just slide decks.

Venture · D2C Brand

RUsticks

Built a premium dining-accessories brand from zero: 8 SKUs, ₹12L ARR, 6 marquee hospitality partners including Hilton, PF Chang's, and Sahara Star, and a sustained ~57% gross margin against ₹140/pc B2B pricing.

Founder · Product, GTM & B2B Sales

rusticks.in Case deck (PDF)

TBC

Venture · AI Product

The Blended Co

Led product in the founder's office for an AI-powered scent recommendation app serving 15K+ customers. Shipped 5 sprints in 2 months and drove a ~150% increase in experiences per booking.

Founder's Office · Product Lead

Live app GitHub

Selected Work

Case studies across strategy, product and brand

Curated highlights. Each links to the full deck.

ITInfinia Technologies

Strategy & Market Entry · Product Strategy

Capturing the UAE's K-12 AI Curriculum Mandate

A Cabinet-level UAE policy mandate created 400,000+ captive AI-education learners across 960 schools, with no purpose-built product to serve them. Recommended a 3-month market-entry window and positioning for Infinia's FutureAI division.

Individual case study · prepared as a Business Analyst candidate submission

Download full deck (PDF)

Hero MotoCorp

Strategy & Market Entry

A 3-Year Sustainability Roadmap for Hero MotoCorp

Designed a 3-year (FY26–FY28) ESG roadmap spanning operations, supply chain, technology and reporting, scaling Scope 1+2 carbon neutrality from 53% to 100% and closing a 209x Scope 3 emissions gap.

Team project (3 members)

Download full deck (PDF)

Strategy & Market Entry

Redesigning a Supply Chain for the Australian Market

Rebuilt a kit-supply chain for Australia-specific conditions: elevated logistics costs, supplier mix, and regional recovery hubs. Cut net effective cost 10–15% while supporting scale to ~77,000 kits by 2026.

Team project

Download full deck (PDF)

Adani Green Energy

Strategy & Market Entry

Adani Green Energy: Sun, Storage, and Slightly Less Debt

Equity research and investment thesis on India's utility-scale renewables leader. Assesses capacity mix, generation economics, and balance-sheet risk in a grid still 78% coal-run despite renewable capacity growth.

Individual case study

Download full deck (PDF)

Nothing

Product Strategy

Nothing: Balancing Identity, Trust & the Future of AI-Driven Smartphones

Self-initiated thesis segmenting the AI-smartphone TAM into 4 personas via K-means clustering, mapping trust positioning against Apple/Samsung, and recommending a Phase-1 "Local-Only AI" MVP for privacy-and-reliability segments.

Individual, self-initiated · based on 500+ scraped reviews, 15 interviews, 1 focus group, 98 survey responses

Download full deck (PDF)Behance

Product Strategy · Brand & Growth Marketing

Unlocking Growth: Addressing Leaks & Seizing Opportunities

Diagnosed three growth leaks in a teen/guardian banking product: KYC friction, delayed parental-control clarity, and transaction-reliability anxiety. Identified two wedges: owning group money and guardian peace of mind for the 16–20 demographic.

Team project (5 members)

Download full deck (PDF)

Lenskart

Brand & Growth Marketing

Lenskart: Brand Positioning, Equity & Growth

Full brand teardown of India's largest omnichannel eyewear company, covering 3C positioning, Kapferer identity prism, ESM framework, a 6-layer CBBE survey analysis, and brand equity valuation.

Team project (5 members)

Download full deck (PDF)

Perfora

Brand & Growth Marketing

Perfora: From the Sink to the Shower

Brand-extension strategy moving Perfora from oral care into system-led scalp health, reframing the category from hygiene/commodity to daily self-care to escape price wars and FMCG comparison.

Team project (6 members)

Download full deck (PDF)

Brand & Growth Marketing

Go-to-Market Strategy for a Premium Matcha Brand

Mapped production process, benefits, and preparation barriers (clumping, bitterness, prep friction) to design a GTM strategy addressing why good matcha struggles to convert curious buyers into repeat customers.

Team project

Download full deck (PDF)

Social Impact & Enterprise Design

India's Trust Crisis: Responding to the Deepfake Era

Enterprise design capstone responding to convincing deepfakes reaching millions before fact-checks begin. An institutional response to a real-world misinformation problem.

Individual capstone · Enterprise Design for a Real-World Social Problem

Download full deck (PDF)

About & Experience

How I got here

2025 – Present

MBA Candidate

Masters' Union

PGP in Technology & Business Management, specialising in Data, Tech & Product. GPA 3.2/4 · ranked 1st/327 in the MU One-Day Challenge (Operations, Uber Eats).

Aug 2025 – Mar 2026

Founder

RUsticks

Built a premium D2C dining-accessories brand to ₹12L ARR across 6 hospitality partners, run concurrently through the MBA.

Sep 2023 – Jun 2025

TBC

Product Lead, Founder's Office

The Blended Co

Owned product and growth for an AI-powered scent recommendation app serving 15K+ customers, plus vendor and event operations for 40+ luxury experiential activations.

Oct 2021 – Nov 2022

TCS

Assistant Systems Engineer · Product Owner

Tata Consultancy Services

Owned 5 mission-critical modules on Walmart's inventory management platform; cut data-processing latency ~40% via a GCP BigQuery migration across a 9-member onshore-offshore team.

Aug 2018 – Jun 2020

SBF

Program Leader

SAE BAJA Formula Engineering Program, LNCT

Led a 40-member, 5-vertical engineering team; raised ₹5L in sponsorship and doubled program P&L from ₹5L to ₹10L, reversing a pending shutdown decision.

Aug 2017 – May 2021

LNC

B.Tech, Mechanical Engineering (Hons.)

Lakshmi Narain College of Technology

CGPA 8.51/10.

May 2019 – Jul 2019

BCL

Manufacturing Operations & Process Analyst Intern

Birla Cable Ltd (MP Birla Group)

Diagnosed a duplicate-ordering issue via root-cause analysis of the SAP MM purchase cycle; digitised manual QC data across testing and sheathing lines.

Skills & Tools

What I work with

Product & Strategy

Product StrategyProduct DiscoveryProduct AnalyticsRoadmapping & PrioritizationGTM StrategyCustomer & Market ResearchA/B Testing & ExperimentationCompetitive AnalysisMarket Sizing (TAM/SAM/SOM)Pricing StrategyGrowth StrategyZero to One

Business & Program

Stakeholder ManagementProgram ManagementVendor ManagementFounder's OfficeCross-functional ExecutionOperational ExcellenceP&L OwnershipFinancial ModelingChange ManagementAgile/Scrum

Analytics & Research

SQLPythonSPSSKNIMEGoogle AnalyticsGCP BigQueryTableauRegression & Cluster AnalysisSurvey Design & CBBE FrameworksEquity Research & Valuation

Tools & Platforms

FigmaExcelMS OfficeJIRANotionMiroCanvaShopifyMeta AdsClaude CodeChatGPT / Geminin8nAntigravity

From GitHub